Resume

Digital Engagement Editor
Summit Daily News / Frisco, CO // 2016 – 2021
As the first digital engagement editor for Summit Daily News, I pioneered its digital content strategy, exceeding company goals each year.

• Attracted a target audience through search, social, email and direct digital reach campaigns
• Engaged and converted social followers to online readers and email subscribers
• Ensured the company delivered first-rate digital storytelling for online platforms by staying on the forefront of emerging trends and technologies
• Implemented multiple strategies that helped grow website traffic by 30-45% each year; Facebook followers by 56% and Instagram followers by 40% in year one
• Surpassed all sister papers within Colorado Mountain News Media in Facebook followers
• Managed social ads (organic and paid), plus multiple daily and weekly newsletters targeted to specific audiences
• Spearheaded push notifications
• Created digital graphics; edited, live and 360 video; and other media to enhance storytelling for website and social channels
• Optimized content for organic search; used Google Analytics and Chartbeat to track metrics

Content Manager
Explore Summit / Frisco, CO // 2020
Content and website manager of exploresummit.com, a marketing platform owned by Summit Daily
News, dedicated to resort town tourist information.

• Promoted 80-plus clients on the interface using SEO, social media and newsletters

Arts & Entertainment Editor
Summit Daily News / Frisco, CO // 2015 – 2016
Wrote and edited content for a daily five- to eight-page section in the Summit Daily News and produced a weekly publication targeted to resort-town visitors.

• Wrote 4-5 articles per week in arts, entertainment, music, history, lifestyle, new businesses, local profiles and more in a strict deadline-driven environment
• Managed a group of 10–15 freelancers from story assignments to final editing
• Compiled content for daily A&E section plus weekly insert 
• Optimized online content with video and other visual elements

Copy Desk Chief & Digital Editor
Summit Daily News / Frisco, CO // 2013 – 2015
Worked under tight deadlines to build each section of a daily newspaper and ensure editorial copy was clean, followed AP style and adhered to the newspaper’s standards.

• Adobe InDesign and DTI content management system
• Filmed and produced a non-mountain video ski report
• Updated website and posted to social media channels
• Monitored analytics and trending stories, maintained website

News Editor
The Independence Examiner / Independence, MO // 2009 – 2010
As the news editor of a newspaper in the suburbs of Kansas City, I worked under tight deadlines to build the layout and proofread all sections before print, ensuring content met quality standards. I also wrote articles for multiple beats.

Intern
Marquee Magazine / Boulder, CO // 2007
As intern for a music magazine based in Boulder, I focused on writing musician profiles, CD reviews and administrative duties.

AWARDS
2018 Colorado Press Association
Best Multimedia
Best Use of Multimedia Advertising
Best Series
Best Online Special Package

2017 Colorado Press Association
Best in Show
Best Multimedia
Best investigate story package
Best series

2017 Associated Press
Best Online Special Package

EDUCATION
BS Journalism, Creative Writing Missouri State University

HIGHLIGHTED SKILLS
Multimedia Content Creation
Articles, blogs, ghost writing
Newsletters
Social posts
Digital GraphicsVideo, Audio

Digital Marketing
Social media management
Paid social campaigns
Email
Google Ads
Push notification services
Analytic-driven strategy

Website Management
WordPress, CMS

Newsroom Experience
Reporting
Team Management
Editing, AP Style
Print layout & design
Deadline driven
Adobe Premiere, InDesign

Contact me at heatherjarviscreative@gmail.com or 417-234-6674.